Product, Price, Promotion and Place are the key elements of the traditional marketing mix, commonly referred to as the ’4 Ps’, which identify the variety of instruments available to marketing managers to achieve their objectives. With the emergence of the internet and smartphones the traditional Place element has slowly... read more...
Great evening the other night with the NFC London MeetUp group. Wish they happened more often! Hats off to Denis Cahill for organising, and looking forward to the next time. General message? NFC looking brighter as Google’s HCE begins to bite. Check out the link in the We Like…section... read more...
We’re just releasing the latest version of secure tag authorisation add-on, which enables any member of the public to determine whether the tag they’re tapping - and, by extension, the product it’s associated with - is the genuine article. Worried about people forging your artwork or copying your handbags?... read more...
The new Products area of the platform lets you define products and services for up-selling via label and beacon deployments. You can create product imagery, price and product description data. Once you’ve sorted your catalogue, you can assign one or more products to any label or beacon and -... read more...
We’ve just released the latest version of the core T2C platform, so client organisations can now order their own beacons and secure tags direct from the content management interface. This replaces the earlier system where we fulfilled orders by email. It’s a big step forward for us - and... read more...